AmazeOwl Blog

4 Core Skills of Amazon Seller

A lot of people want to start an FBA Amazon business. There are many different coaches and courses on the web to become a 7 figure Amazon Seller. Thus, you can find clear step-by-step instructions in different variations. That’s not a big deal. Still, with all these well-known guidance, 60-80% of sellers, eventually fail, as they lack the core skills of Amazon sellers.

AmazeOwl users statistics demonstrate these failure trends. People write to us: “We really like your program. It helps us a lot. But we could not grow a profitable business on Amazon. Therefore, we have to unsubscribe from your service”. That is not a surprise as many people do not succeed on Amazon. Check out Amazon Seller Readiness Score quiz and find out how to increase your chances of building healthy income on Amazon.

According to the data stats, there are about 8 million registered accounts on Amazon in 2020. It seems a lot, yet more than 60% of them are dead (most of these accounts were created in 2016-2017).

What are the main challenges people face with starting FBA Amazon? 
  • Choosing high-potential products;
  • Standing out among key sellers;
  • Gaining product reviews; 
  • Balancing incomes, losses, and investments.

Despite the difficulties mentioned above, there is a great opportunity behind running a profitable business on Amazon. You are not tied up to any physical location and can work remotely from wherever you want. E-commerce and Amazon are very lucrative and potential niches.

While I was running my Amazon business, I’ve never been to China or the US. I lived in Bali, Thailand, and Vietnam and within 2 years I managed to build a 7-figure business, using my knowledge, set of remote tools, and trials-and-errors method.

Expert story:

All my life I was in IT. When my daughter was born, we decided to travel the world. I was looking for a new activity to make a living. One guy on the beach told me about Amazon FBA and shared some pretty tempting numbers.

Coming from Computer Science, Big Data, I had zero experience in E-commerce.  I’ve sold my startup hotel market analysis tool, made all the possible mistakes, and kind of banged my head against the wall. I spent several thousand dollars on coaches to learn how to become a successful seller on Amazon. They gave me all the tools, shared tricks and techniques, yet there was something missing. I lacked these very basic but so relevant skills. Being a smart man and having step-by-step instructions from the best leaders of the Amazon industry were not just enough.

No matter how hard it is, I never give up. Finally, my partner and I scaled to 7 figures. On this journey, I developed 4 core skills of Amazon seller framework that I want to share with you. It will help you reach 7-figures relatively easy and pretty fast.

4 core skills of Amazon seller

Proficiency in numbers

Such people are usually called nerds, and that’s for a good reason.

Why is it the first one? 

You have got to be damn good at numbers and analysing data. Many people who want to become Amazon entrepreneurs are surprised by it. They tend to think that everything is plain as a day. Yes, you will be able to estimate and count incomes, if you do the math. But if you want to make a killing, you have to dig deeper into SEO, doing bids, inventory management, forecasting, and hunting for high-potential products. Thus, this is the most important core skill.

Product guy 

What does being “a product guy” mean? 

Let’s think of a Steve-Jobs-like guy who can come up with something like an iPhone, which is incredible and really convenient for everyone. Meanwhile in Amazon business, something slightly different matters. You don’t need to create something like Steve Jobs did that will bring you loads of fans around the world. Amazon is more like pop culture. Its customers belong to the low- and middle-class. If they want something exclusive they don’t look for it on Amazon. Still, you’d better stand out from millions of Chinese sellers that everyone is so afraid of. Personally, I don’t have this skill.

I was fortunate to partner with a guy, who had a flair for good products. He liked the things we sold and used them every day. That gut feeling helped him to sense which product was perspective when we should have sold it, which products to bundle and changes to make to attract customers and eventually succeed.

To be a product guy, you must literally sense how to make your customers happy. 

Customer Relationships

This one is crucial. It is an inevitable part of the buyers’ experience. 

Based on recent market reports 13% of Amazon buyers write complaints and return their orders. Reviews are the most valuable currency for Amazon sellers. It weighs more than gold. If you keep a stable flow of positive reviews, everything is gonna be fine with your reputation and sales accordingly. Price won’t be an issue when the product has a bunch of good reviews.  

I had a case when 10% of buyers left complaints or unsatisfied comments. Eventually, I built a clear communication process to improve this situation. Eventually, none of the customers who got unhappy with our product left negative reviews. And those who were satisfied left only positive. 


Having expertise in calculations, product sense, and customer support you’ll be able to launch 2-3 products hassle-free. Soon there will be cash flow, and you’ll be thrilled and tempted to order more and more products from China. At this stage, you have to realize that further growth needs well-established and rigid processes. Neglecting them, you won’t reach 7-figures anyway. Success requires discipline and system. 

We faced it. For example, we could sell out everything and didn’t have a chance to place an order on time before Chinese New Year or lost a photo to one of our listings and couldn’t locate the file and so on. 


To launch and grow your business to 7 figures you need 4 core skills of Amazon seller:

  1. Proficiency with numbers to run product research, SEO, PPC bids, inventory management, forecasting, and analysing various data. 
  2. Be a product guy, which means you need to like and use what you sell on Amazon to stand out among millions of sellers around the globe.
  3. Provide excellent customer support and be able to mitigate conflicts and make your customers happy.
  4. Management skills to organize everything into the scalable system.

These 4 guys should work as a team. At the very beginning, you need a number guy to hunt for high-potential products. Afterward, you need a product guy to come up with ideas on how to present things and deliver to the audience. To set things in motion you need a number and a customer support guy collaborating. And finally, as you launch 2-3 products you should get a manager to set up and synchronise processes as clockwork.

Is there a chance to master 4 core skills of Amazon seller? There is one, but it will take time and money. The only reasonable solution is to compliment your existing skills with relevant tools or to partner with other professionals. There is always a way out if you want to start a profitable FBA Amazon business.

Customer support –  you can find great agencies in the Philippines.

Product research – our AmazeOwl will help you find your best product on Amazon in times of crisis.

PPC management – there are thousands of agencies and software including our ANavigator.

Product development –  you can hire people on Fiverr or Upwork to do the sourcing and product differentiation for you.

P.S. Stay engaged in all the processes as outsourcing can be tricky sometimes. Remember that the quality of your goods is the first priority.

AmazeOwl Blog

Why go with AmazeOwl vs Jungle Scout?

If you’re here because you’re evaluating AmazeOwl vs Jungle Scout, or looking for Jungle Scout alternatives, then you’re already doing the right thing by finding a market research tool that will help you find your winning products on Amazon.

New FBA sellers don’t always know it, but the most powerful weapon in their arsenal is a market search tool.

You might have heard of product hunting, or product research. These are primordial, sure, and they were a well-kept secret a few years back. The problem is that everyone uses them these days. In short, what you need now is an ability to really understand where the niche products are and how they sell over time.

Now in recent years, two companies have become increasingly popular for that very purpose: Jungle Scout and AmazeOwl. 

But which one really delivers results for sellers, and especially new self-starting entrepreneurs? And what kind of features do you get with both anyway? Don’t worry, here’s our complete comparison guide between AmazeOwl vs Jungle Scout.

AmazeOwl Vs Jungle Scout Round 1: Pricing

AmazeOwl is one of the very few Amazon product search software that offers a completely free version. Sure, you don’t get support and it’s limited to 1 niche and 3 keywords. But if you’re curious about starting an Amazon FBA business, AmazeOwl is simply the best option.

After that, the prices are still very affordable compared to competitors. Let’s look at the prices (paid annually). 

  • Growth, for $12.99 a month gives you 10 tracked niches and 10 keywords, 50 products a month from the product database plus faster loading speed and customer support.
  • Established, for $19.99 a month is for 300 niches and 50 keywords, 200 products from the database and very fast loading speed.

With Jungle Scout, sadly, you cannot try the product unless you start paying straight away. Paid yearly, this will cost you:

  • $19 a month for the Chrome extension, limited to 10 searches in the product database
  • $39 a month for the software only: unlimited searches, but limited to 500 monthly orders
  • $49 a month for the extension and software: same as above, plus adds more advanced features (more on that below)

Winner: Clearly, there is a huge advantage in starting with AmazeOwl. The free plan is powerful enough, and the paid ones are more affordable.

But there’s more: when you realize how many FBA newbies never become full time sellers, it almost seems like Jungle Scout operates on a business model that purposefully locks them into an needlessly expensive contract. So AmazeOwl’s free plan is really a breath of fresh air in the market of FBA software.

Here’s an article where AmazeOwl’s founder shares his history and vision regarding AmazeOwl in more detail.

Round 2: Search Features

AmazonOwl and Jungle Scout are pretty different in how they extract product data, but the idea is the same: helping you find goods that will sell well, and for a hefty profit. 

The key thing to understand is that both companies look at different data points, and also calculate how good an opportunity is with different algorithms. There’s a lot to compare, so it helps to look at it in table form:

AmazeOwlJungle Scout
Keyword searchYesYes
Best sellersYesNo
Product DatabaseYesYes
Niche SearchYesYes
Product TrackingYesYes
Keyword Monitoring  YesYes
Market AnalysisYesNo
Competitor ResearchYesYes

So you can see most of the search functions are similar, but let’s go into more detail with AmazeOwl’s Market analysis tool. This is where the core difference lies, as it’s a powerful way to extract data such as: 

  • Monthly Searches
  • Google Trends
  • How many competitors are selling this product
  • How many reviews there are for this product on Amazon
  • Ease of Entry
  • Consumer buy price
  • Median price
  • Net Profits
  • Etc…

Best of all, you’ll get an overview of how these numbers are affected on a seasonal basis, or delivered via different graphics forms, which will really help you get a better view of how profitable a product can be.

Winner: the in-depth market analysis from AmazeOwl is the killer feature here. Superficial product research software is a dime a dozen these days, which is fine if you want to get the info on an Amazon product page faster. 

But to really understand where the valuable items are without manually going over every single one, you’ll need to go in-depth. This extra research dimension is what makes AmazeOwl the winner in this round too.

Round 3: Extra Features

Firstly, both AmazeOwl and Jungle Scout offer great extra features for sellers, and the option to use their tools via Chrome extensions or web app for MacOs and Windows.

But Jungle Scout is a more mature company than AmazeOwl, and you can see it in the number of extra features they’ve implemented over the years. So you will get a few extra options that you can’t find elsewhere , such as:

  • Listing builder: to design a listing based around keywords you found
  • Finding suppliers: use their own database to cut out the middle man
  • Marketing options: hire marketers directly from the Jungle Scout dashboard

Winner: Jungle Scout has simply more optional features that help around your store.

Round 4: Support

We’ve already mentioned how AmazeOwl support isn’t available for free users – which seems fair. Note that you do get access to the excellent AmazeOwl Academy, which is a resource on understanding how to get started in the FBA world, even with the free plan.

Now when you choose a paid plan, you get dedicated customer support, and you can also ask questions on their Facebook page.

With Jungle Scout, you also get support on all paid plans (once again, there is no free plan), and that includes 24/7 support. There’s also tons of online resources, which anyone can browse to understand more about FBA selling.

Winner: A tie – both platforms offer good support options for their users.

AmazeOwl Vs Jungle Scout – Which One Should You Choose?

Of course, every FBA seller’s needs are different. But based on what we’ve covered in this post, here the core differences between the two products:

  • AmazeOwl: Their dedication to providing a free plan and free resources makes them a clear winner for FBA sellers who are new to the business. And if you want to grow your store, their market research data is really what you need. You get fantastic product search tools, but also a complete understanding of product trends, and history over time, which is the only way to remain competitive and profitable these days.
  • Choose Jungle Scout: Decent features, albeit a bit pricey. Probably good if you already have a successful FBA business and need to test their extra marketing features. But as a new seller, why would you lock yourself into a pricey contract when you’re just testing the waters?

Bonus: Want to find out your Amazon Readiness Score? Take the quiz and find out your chances at succeeding on Amazon.

Hope this post helps, and happy hunting!